Tom Howell is the Agency Director at Synapsis Creative. Write those things down, then build your presentation with that at the forefront. Then consider the conceptual considerations – who is your audience and what do they currently think about your topic? What would you like to change in that thinking? Based on what you know about them, how can you change that thinking? Practical considerations – is this a printout, email attachment, onscreen presentation, interactive discussion tool or combination of those? Where will it be seen – in a stadium, boardroom, café, at their desk? Start with the end-scenario in mindĪs a designer, I recommend you think more about the end scenario than the beginning. He is a PowerPoint MVP and the author of the Indezine blog, one of the most visited PowerPoint and presentation websites. So make sure you have a message before you begin creating your slides. It’s good to have an amazing journey–but a journey without a destination will get you nowhere.Ĭontinuing this analogy, a “clear message” is the destination where you want to go, and you want to take your audience along with you. To compare with an analogy, they are on a fun journey, driving their car, stopping wherever they want, and then driving to wherever they fancy. Many people launch PowerPoint, think what they want to present, add slides, then think again, and add slides again. Don’t open PPT until you have a clear messageĭon’t launch PowerPoint until you have a clear message. She is one of only 12 Microsoft designated PowerPoint MVPs in the United States and is the author of one of the most popular PowerPoint blogs on the web. They’ll be more engaged, too.Įllen Finkelstein is the President & Owner of Ellen Finkelstein, Inc. Research has shown the students who see slides done like this do better on tests and similarly, your audience will “get” your point more quickly and easily. Then use the rest of the slide to show your point with an image, animation, graph, or diagram. For example, write “3rd quarter sales rose 5% over last year” instead of just “3rd quarter sales.” Use the slide title to tell your point–what you want them to remember. To get your audience to understand and remember what you say, use the Tell ‘n’ Show(SM) method. Use the Tell ‘n Show method: a headline with a single point and media to support it You can also download the FREE PowerPoint Tips eBook, as well as some bonus PowerPoint templates, graphics, and images.
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